10 Tips for the Basics of Internet Marketing include the following.
1- Set up a website, blog, or combination website/blog and learn how to manage as much of it as possible by yourself to keep your overhead low.
I encourage people to have a blog with their website because the blogs often rank higher than a regular website, they get a lot of visitors, enable you to add new material, and contain archives of the previous material. Some blogs eventually are thousands of pages long. Often a website with a blog contains much more information than a website without a blog. The websites with huge databases of course contain giant amounts of information too.
Most small business websites are more like an online brochure, perhaps just a few pages to create an internet presence. A website with a blog may have hundreds of pages of useful information, easily searchable, that search engines pick up. This brings more visitors.
2- Set up a youtube account and use videos to help market your product or services.
3- Set up a Facebook account and a Twitter account for marketing and creating connections.
4- Join some other social media sites, such as LinkedIn, and continue making connections on the internet through social media.
5- Create videos that are about interesting feature topics or how to topics. Upload them to youtube and embed them on your website.
6- Share the videos on your Facebook and Twitter accounts so they are viewed by as many people as possible.
7- Add a share social media button to every page of the website, and below each post on a blog.
8- When you create your website or blog, use keywords in the title, tagline or subtitle, and articles on the website. Use these keywords in the video descriptions on Youtube and in the comments on Facebook and Twitter.
9- To decide what keywords best fit your website you can try them out by going to the website at http://freekeywords.wordtracker.com/
10- At Youtube seek Friends and Subscriptions. Email important videos to the people on your email list and to your Friends and Contacts on Youtube.